Actuado Blog

All you need to know about inbound marketing and technological booms.

ABM – Account-Based Marketing for B2B Companies

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You have probably heard of account-based marketing, it is not a new strategy, but it has gained popularity in recent years due to new technologies and the possibilities they offer. Actuado recently hosted a webinar (in Slovenian) where Jasna Suhadolc talked about what exactly account-based marketing is, who it is for and how to approach it.

Why Video Is a Key Marketing and Sales Tool

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Video is an extremely effective way to communicate with customers. Many B2B companies know this well and are already successfully incorporating video content into their marketing activities. Fewer companies know how to use video effectively in sales, and here lies a lot of potential.

Using Video on LinkedIn to Engage Your Audience

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Video content has been a constant trend in recent years and is expected to continue growing. On average, people watch 16 hours of online video per week an increase of a 52% in the last 2 years. In the wake of the Covid-19 pandemic, consumers are turning to online video even more; to cope while social distancing.

»Tell me more« or 7 things I learned in HubSpot's Pipeline Generation Bootcamp

I hate selling. I don't think I'm good at it.

I used to say this countless times and usually people who know me smiled since I do run a HubSpot Platinum Solutions Partner agency, where I'm the main sales person. But honestly, saying that was not the case of fishing for compliments. I just don't like many salespeople's approach, because I find them pushy, salesy, and to aggressive. (To the sales people reading: sorry, I'm sure you're not all like that!).

What Is the Buyer’s Journey and Its Three Stages

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When we’re in the process of buying something, each of us goes on a so-called buyer's journey. First we have to find out what we really want. How would we define the problem or challenge we are facing? Once we find this out, we start looking for possible solutions, something that would help us to solve the problem successfully. Finally, from the set of possible solutions (be it products or services), we choose the one we think is most suitable for us.

What Are Personas and How to Create Them?

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Personas are one of the five pillars of inbound marketing. They are representations of our ideal customers based on research, internal analysis, and experience with existing customers. They are a kind of link between the content we create and the audience we address with that content.

Best Practices in Ecommerce Email Marketing

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Running an online business can have its disadvantages. One of the biggest challenges is the lack of face-to-face interaction, which makes it difficult to build long-lasting relationships with customers. Email marketing is all about building relationships and one of the most effective ways to personalise communication with your buyer personas.

Using Video in a Contactless World

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Video consumption has reached an all-time high and continues to rise. This trend has undoubtedly been reinforced by the stay-at-home measures that have led to a surge in overall media consumption, and since video is the preferred medium, it certainly deserves more attention in the B2B world.

Recently, Actuado hosted a webinar on the topic of using video in marketing, sales, and customer service. Our guest speaker was Yaniv Siegel, Strategic Partner Manager at Vidyard, a leading global platform for hosting, creating, sharing, and tracking the impact of personalised video.

If you want to be inspired to start creating videos right away, this is the perfect webinar, so go ahead and watch the recording. Or, if you’re one of those people who still prefer reading, scroll on and read the key takeaways.

Support for Businesses During the Coronavirus Pandemic

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We are in difficult times. This applies to our private lives as well as to businesses and organisations that are facing one of the greatest challenges of our time. If there is one positive side to these uncertain conditions, it must be the strengthening of community and mutual support that will help many to overcome the difficult moments.

You Think Chatbots Don't Work in B2B? Think Again!

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Since our last webinar, the world has turned upside down. Fortunately, we can still host online events, and because we want to keep helping you educate yourselves during social distancing, we’re continuing our monthly webinars.

We Became the First HubSpot Platinum Solutions Partner in Slovenia

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Actuado has been a HubSpot Certified Partner for almost five years now. With the new achievement of moving up a tier – from HubSpot Gold Certified Partner to HubSpot Platinum Solutions Partner – we gained access to an even larger stack of HubSpot’s software, resources, and expert support.

Best Practices in Email Marketing

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Although some people declared it 'dead' already a decade ago, email remains one of the most important marketing tools in 2020. According to 2020 B2B Marketing Mix Report, email marketing is the most commonly used marketing tactic – a large majority (84%) of respondents said they have implemented it.

Why Sales and Marketing Alignment is Crucial for Company Growth

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Lately we have talked a lot about the importance of sales and marketing working in unison. All too often we come across companies where these two departments are working past one another, and it’s a costly mistake – the lack of alignment between sales and marketing is setting businesses back more than a trillion dollars per year. In fact, the misalignment of sales and marketing is the main reason behind stagnation or even decline in revenue.

Defining MQLs & SQLs: Key to Engaging Prospects throughout the Entire Customer Lifecycle

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As in other areas of life, success in business depends on knowing how to seize the right moment: you must be able to recognise when a prospect is ready to talk to your sales team.

Grow with HubSpot: How to Optimise Marketing and Sales for Faster Growth?

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Marketers today have more than 7,000 martech solutions at their disposal – HubSpot is just one of the many platforms that can help you optimise your sales and marketing efforts. But as the only HubSpot Platinum Solutions Partner in the region, we swear by using HubSpot both for ourselves and for our clients.

Mailchimp vs. HubSpot: Free Features Comparison

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According to Chiefmartec there are now more than 7,000 solutions in the marketing technology landscape. One of the most common struggles of today’s marketers is choosing the right marketing tool at the right price. There is also no shortage of free tools to help you optimise your business and make your marketing communication more efficient. Among the most popular are HubSpot and Mailchimp – we are using both, both for ourselves and for our clients. We have compared the free features of HubSpot and Mailchimp, take a look which one would better suit your needs.

How to Gain Leads and Shorten the Sales Cycle With Chatbots

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By now you must have noticed that many websites and applications feature conversational bots, programs that ask users short questions and provide them with relevant information or help them with simple tasks. While users find chat bots useful and entertaining, marketing and sales teams can use them extremely effectively to segment potential and existing customers, qualify leads and streamline work processes by automating simple routine tasks.