Actuado Blog

Many companies today use HubSpot not only as a CRM and marketing automation platform, but also as a central platform for customer support. As support operations become more complex, standard assignment rules are often no longer enough.

To address this, HubSpot is introducing a new Help Desk routing option called “Use assignment workflow.”

This new functionality allows incoming tickets to be routed directly into a workflow that manages the assignment logic, making workflows the central place where routing decisions happen.

AI agents are becoming the new users of the CRM. They won’t click through dashboards or manually update records like we do today. They use APIs, understand context, and take action.This weekHubSpot's CPO & CTODuncan Lennoxwrote a blog post "Our Vision for Building an Open Ecosystem for the Agent Era" and if you haven't read it yet, you should.HubSpot’s vision for the “agent era” makes one thing clear: CRM is evolving from a tool for humans into a platform for AI agents. And as a HubSpot Diamond Partner we feel this is exactly where the future is heading:- unified customer data is key- connected systems helps AI agents understand the context- AI-ready processes enable collaboration between humans and AI agents- open ecosystem that helps us build and connect AI agentsWe know that AI is only as good as the data and context behind it. And building strong CRM and RevOps foundations means growing faster.Full HubSpot article here. 

Ever replying to a sales email and realizing you need to switch back to the CRM just to understand what is happening with the deal?

That workflow interruption is extremely common for sales teams working heavily from their inbox.

HubSpot recently introduced a new update to its Gmail extension that helps reduce that friction considerably.

Sales reps can now access deal context directly inside Gmail through the HubSpot sidebar, without needing to navigate back to the CRM.

Still opening filter menus, searching through property lists, and deciding whether to use quick filters or advanced filtering just to narrow down a CRM view?

HubSpot recently introduced a small but surprisingly impactful usability improvement inside CRM index pages: column-level filtering.

The feature allows users to filter records directly from CRM table column headers, creating a much more spreadsheet-like experience when working with contacts, companies, deals, tickets, or custom objects.

At first glance, this may look like a simple UI enhancement.

Operationally, though, it removes a considerable amount of repetitive friction for teams spending large parts of their day inside CRM tables.

Your SEO performance may already be strong.

But do you actually know how your brand appears inside tools like ChatGPT, Gemini, or other AI-powered answer engines?

That question is becoming increasingly important as more buyers start researching products, comparing vendors, and making decisions directly through LLM-based tools instead of traditional search engines.

HubSpot recently introduced AEO (Answer Engine Optimization) inside Marketing Hub, bringing AI visibility monitoring directly into the platform.

And what makes this particularly interesting is that the feature goes beyond simple monitoring.

Using a lot of smart content, programmable email modules, or dynamic AI text tokens in your marketing emails?Then you probably know how difficult those emails can become to debug once personalization layers start stacking on top of each other.

From a marketing operations perspective, one recurring challenge has always been visibility.What exactly did this contact receive?Not the generic template. Not the draft version visible in the email editor. The actual rendered email, with all personalization, smart rules, AI-generated text, and dynamic content applied.

HubSpot recently introduced a new feature that addresses this gap directly.

Still choosing email send times based on instinct, old benchmarks, or “what worked last quarter”?

When onboarding teams into HubSpot, one limitation came up surprisingly often: users could belong to multiple teams, but many routing and assignment mechanisms still relied mainly on the user’s primary team.

HubSpot is now addressing that limitation with a new private beta that allows users to become fully functional members of multiple teams.

Understanding what is really happening with a customer often requires piecing together information from multiple places:

• emails
• meeting notes
• call transcripts
• CRM activities

For sales, marketing, and customer teams, that usually means manually reviewing timelines and trying to reconstruct the bigger picture.

HubSpot is now extending the capabilities of its Breeze Intelligence Data Agent to make that process significantly easier.

One small but surprisingly frustrating limitation in HubSpot has always been the need to open multiple tabs just to view associated records.

For example:

• opening a company record to check associated deals
• navigating back to the index page
• opening another record
• repeating the process dozens of times per day

HubSpot is now addressing this with a new feature called Inline Association Table, currently available in private beta.

For many teams using HubSpot, work does not stop when leaving the office.

Whether preparing for meetings, reviewing CRM records while travelling, or responding quickly between calls, mobile usability has become increasingly important.

HubSpot is now introducing several updates across both the HubSpot mobile app and the Breeze Assistant mobile app to make working on the go smoother and more efficient.

A new beta functionality in HubSpot may be a reason to stop using Loom or similar tools.You can now record videos directly inside HubSpot — without switching tools, exporting files, or uploading content back into your portal.For many teams, recording a simple video used to involve multiple steps: record in one tool, download the file, upload it to HubSpot, and then reuse it in emails or pages. This update simplifies that workflow.

We all know how important content personalization is. In practice, though, personalizing website pages has often been difficult to execute and even harder to maintain.

Working with multiple contacts in one company — and still checking form submissions contact by contact?In B2B environments, engagement rarely happens through a single person. One stakeholder downloads a guide, another signs up for a webinar, someone else requests a demo. Until now, if you wanted to understand how a company was interacting with your content, you had to open each associated contact record separately and manually piece together the timeline.HubSpot has now simplified this with a new public beta feature: Form Submissions on the Company Record.

Overwhelmed by data and metrics, but still trying to understand what actually makes your web and landing pages perform?Most marketing and sales teams today have no shortage of data. Page views, sessions, time on page, bounce rates, events, clicks. The challenge is rarely a lack of data — it’s knowing which data actually matters when it comes to lead quality and conversion.HubSpot has introduced a very practical upgrade to Lead Scoring that addresses exactly this problem. You can now identify and score high-impact pages using AI-powered conversion insights.

When onboarding customers into HubSpot, there’s one mix-up we encounter repeatedly:Subscription type vs. Legal basis vs. Marketing contact. They sound similar. They are often configured at the same time. But they control completely different things. And if you want to use HubSpot email marketing properly, you need all three aligned.

When was the last time you needed to quickly import a small contact list, but still had to go through a long, overly complex import process? Not a full CRM migration – just a simple file with a few columns and no associations. Until recently, even these basic imports required using the full Advanced import process.

If you manage social accounts in HubSpot, this is a small but useful update.Social settings have been simplified and moved to a single Accounts page.Previously, checking something as basic as which accounts were connected or expired often required clicking through multiple tabs. If publishing stopped, it was not always clear where to look first.That has now been streamlined.

Support queue full of half-finished tickets, “waiting on someone,” and the occasional spam message? These new Service Hub updates will help.Three small but powerful improvements have just arrived in HubSpot’s help desk – all designed to make support work feel a little easier.

Video is one of the most powerful content formats out there, but optimizing it for SEO, repurposing it into clips, and tracking performance across channels often requires juggling multiple tools. Well, not anymore.

HubSpot is evolving quickly. With over 200 updates announced at INBOUND 2025, the platform has taken a major leap forward. From new AI integrations to upgrades across CRM, Data Hub, and Marketing Hub, the scope of changes is significant.

At INBOUND 2025, HubSpot CEO Yamini Rangan called out what many teams have already been feeling: the old playbooks aren’t working anymore. Inbound marketing is being disrupted and it’s time for a refresh.

It’s easy to miss an important social media comment or message, especially when notifications get buried or you’re switching between platforms just to stay on top of conversations. HubSpot’s new Social Inbox Notifications are here to change that.

Have you ever felt like defined objects didn’t quite match how your business operates? Maybe your sales team talks about Opportunities, not Deals. Or your non-profit organisation works with Donors, not Companies. That friction is now a thing of the past.

The summer slowdown is a great time to tackle the CRM cleanup you've been putting off. If you're a HubSpot user preparing to audit your properties, there's a small but meaningful update that can make the process easier: property exports now include two new columns, Last Updated Time and Source.

Ever wish your CRM could show different details depending on the type of record you're viewing? Now it can. HubSpot’s new conditional display logic, super admins can control which cards and tabs appear on CRM record pages,based on property values.

Ever felt like your HubSpot lists could tell you more? Not just who’s in them, but why they matter, how they’re performing, and how to use them more intelligently? Here’s the good news: a few recent updates have made lists in HubSpot more powerful and more useful.

How do you know when a customer is slipping away? With HubSpot’s new Health Score Builder, customer success teams can now build proactive retention strategies right inside theCustomer Success Workspace, available in Service Hub Professional and Enterprise tiers.

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Actuado has been a HubSpot Certified Partner for almost ten years now. And in June we became the first Diamond HubSpot Solutions Partner in Slovenia! While we work with clients internationally, being recognized as the first in our home country makes this milestone especially meaningful.

Have you ever needed a quick list of people who enrolled in a workflow, only to end up buried in enrollment logs, exports, or re-imports? HubSpot just made that a whole lot easier. You can now export workflow enrollments directly into a static list right from the on-canvas enrollment history panel.

In their latest 2025 AI Trends for Marketers report. HubSpot goes beyond the hype and delivers a clear-eyed look at how marketing teams are actually using AI: what’s working, what’s not, and what’s next. If your AI strategy still revolves around “let’s see what ChatGPT can do,” you’re already falling behind.

Ever wondered which of your HubSpot lists actually performs better? Good news for all you HubSpot data geeks out there (us included):  You can now use lists as a data source in Custom Report Builder. 

Have you ever looked at your CRM data and thought, “There has to be more I can do with this”, but felt stuck because you're not a data analyst? HubSpot just announced a solution worth exploring. It's the first CRM to launch a deep research connector with ChatGPT, giving teams a simple way to apply powerful research and analysis to their own customer data using natural language.

Repurposing long-form video content like webinars, product demos, or customer interviews has often felt more like a slog through timelines than a creative process. Trimming these down into polished, shareable clips has traditionally been time-consuming and technically tedious.

What will marketing look like in 2025, and are we ready for it? As technology accelerates and consumer expectations evolve, we must rethink our strategies and embrace innovation, or risk falling behind.

Ever spent way too long trying to find that one workflow in HubSpot? You try a few keywords, but nothing helps, and opening each one to check the logic is just painful.We’ve been there. So have our clients.

As a HubSpot Platinum Solutions Partner for over a decade, we’ve helped countless teams grow smarter. This week, we took that energy offline and hosted an executive brunch at the Residence of the U.S. Ambassador in Slovenia to explore one of the most important topics shaping the future of business: leveraging AI for B2B growth.

From April 28 to May 2, HubSpot’s World Certification Week returns, offering a meaningful reason to revisit your professional development goals. 

You can now embed meeting calendars directly into HubSpot pop-up CTAs, making it easier for leads to book and for you to measure what works. Instead of sending leads to a separate scheduling page, they can book right there, inside the popup. One less click, one smoother conversion.

HubSpot’s Spring 2025 Spotlight has just landed, with more than 200 product updates rolled out across the platform. From AI-powered agents to workflow improvements and smarter workspaces, there’s a lot to unpack.

Ever found yourself copying and pasting email signatures like it's 2008? If you're a HubSpot user working across different markets, brands, or languages, chances are you've had to tweak your email signature manually – more often than you'd like.

Have you ever tried to archive an old subscription type in HubSpot, only to pause and wonder if it's still tied to a form or workflow? This scenario just got easier to manage.

HubSpot's latest feature brings a simple yet powerful visual element to data management – colour coding for property options. This small but impactful change transforms how teams interact with their data, making information processing more intuitive and efficient.

HubSpot's latest update addresses a common pain point for marketers by expanding where and how you can manage marketing contact status, providing greater flexibility and efficiency in contact management.

Email marketing requires a delicate balance between design aesthetics and functional readability on different devices. HubSpot's new mobile optimisation features formarketing emails addressthis challenge head-on, giving you more control over how your campaigns appear on different screen sizes.

If you manage CRM records in HubSpot, you know how important it is to keep important information accessible and well organised. Previously, the defaultrecord cards were a bitrigid – you couldn't edit them and had to search through them to find the information you needed.

Wondering if your calls-to-action (CTAs) are really leading to conversions? HubSpot has introduced a new feature that lets you see exactly how many visitors fill out a form after clicking on one of your CTAs—you no longer have to rely solely on UTM tracking or complicated list filtering.

Preparing for sales meetings can be overwhelming – searching through emails, compiling customer histories, and trying to ensure no important details are missed. HubSpot's Meeting Assistant in Sales Workspace offers a more efficient approach to this challenge.

Marketing analytics often feels like detective work, requiring you to piece together data from web traffic, email, ads, and CRM across multiple HubSpot channels. HubSpot's new Marketing Analytics Suite addresses this challenge by bringing all key marketing metrics into one unified space.

"I wish I could focus on the leads that are actually interested." It's a common frustration among sales teams. While HubSpot sequences with personalization tokens and automation help scale outreach efforts, traditional sequences still send the same cadence to every potential customer, regardless of their engagement level.

Sales professionals often find themselves switching between multiple tabs and modules to manage their daily tasks. HubSpot'snew Sales Workspace addresses this challenge by bringing all sales activities into one centralized location, helping BDRs, AEs, and full-cycle reps focus on selling rather than navigating different interfaces.

Every meeting on your calendar should be worthwhile, but managing an influx of meeting requests that don't align with your priorities can be challenging. HubSpot's Meeting Scheduler has introduced a new feature that gives users more control over who can book their time.

Managing CRM associations and labels becomes increasingly complex as databases grow. HubSpot's latest workflow update addresses this challenge by introducing new association actions that automate these previously manual tasks.

Data consistency in your CRM starts at the point of entry, and HubSpot's latest update addresses this crucial need. The platform has extended its property validation rules to work directly within forms, creating a more robust data collection process.

It can be difficult to keep everyone aligned on what needs to be done and when, especially when tasks pile up or deadlines are missed. HubSpot's task-centred workflows offer a practical solution to this challenge by automating task management and notifications.

Data consistency in your CRM starts at the point of entry, and HubSpot's latest update addresses this crucial need. The platform has extended its property validation rules to work directly within forms, creating a more robust data collection process.

Campaign tracking with UTMs is crucial for measuring marketing performance, but it often comes with challenges like duplicate parameters and unclear campaign associations. HubSpot has recently addressed these pain points with two significant updates to its campaign tracking system.

Have you ever thought: "Wouldn't it be great if my CTAs could adapt to every visitor?" Well, great news! HubSpot has just released a new update that lets you do exactly that!

Tired of chasing leads that go nowhere? You’re not alone. Many of us know the frustration of declining lead quality and longer sales cycles, often wondering how to better focus our efforts. HubSpot’s latest update to its advanced lead scoring tool aims to solve this by offering enhanced features that allow you to pinpoint high-potential leads more effectively.

Keeping up with HubSpot’s product updates is no small task, especially for admins who manage platforms for teams or clients. HubSpot’s new “Scheduled for release” tab aims to make this process more manageable by providing a clear, organized view of upcoming changes.

Navigating today’s fast-paced business world is a bit like juggling flaming swords — you have to be smart, fast and a little fearless. It’s not about working harder, it’s about working smarter. AI is no longer just a buzzword; it’s already revolutionising the way we tackle the ever-growing challenges of marketing, sales, and customer service. But with so many AI tools available, the question is: which ones really make a difference?

Every year, HubSpot's INBOUND event brings together some of the brightest minds in business, marketing and sales to explore the latest trends and innovations in CRM and growth strategies. This year at INBOUND 2024, I had the opportunity to watch HubSpot present its Spotlight Fall 2024 Showcase, and let me tell you— it’s packed with exciting updates that will help you work smarter and grow faster.

Sales teams know the challenge of juggling tasks: Managing leads, building pipelines, closing deals — tasks that are important but often scattered across different tools. The new HubSpot Sales Workspace, an expansion of the previous Prospecting Workspace, is designed to simplify this balancing act by enabling sales teams in HubSpot Sales Pro and Sales Enterprise to manage the entire sales cycle in one view.

Anyone who manages data in HubSpot knows that import errors can be frustrating and time-consuming. Previously, even minor issues like spelling mistakes or mismatches would force users to cancel the import, fix the source file, and start over. HubSpot's latest update addresses these pain points with three new remapping features that handle errors within the platform.

We all know how frustrating it can be when unnoticed data issues snowball into bigger problems that affect your reports and decisions. HubSpot's Data Quality Digest offers a streamlined solution for proactive data management, delivering weekly notifications of your account's data health.

Do you ever feel like you're playing an endless game of ping-pong with your colleagues or customers over email attachments? Sending and receiving multiple files can quickly lead to confusion and a tangled mess of versions in long email chains. Fortunately, HubSpot has introduced a new feature to end this chaos: the centralized attachment management system.

Have you ever wished you could clean up your HubSpot form submissions directly within the forms tool? Manually exporting and editing data to remove test submissions or correct errors can be time-consuming and prone to mistakes. Fortunately, HubSpot has released a new update that simplifies this process: "Delete Form Submissions.

Figuring out who has access to certain CRM records and what level of access they have, can be a challenge for admins. It can also hinder data security and efficient team collaboration. That’s why HubSpot is introducing a new feature called “View Record Access”.

Managing data across different objects in HubSpot can often feel like a tedious task, especially when it involves creating numerous workflows just to copy data between objects. To streamline this process, HubSpot has introduced a new feature: Sync Properties. This feature automates data synchronization between objects, ensuring your data remains consistently updated and aligned.

HubSpothas introduced the Help Desk Workspace within Service Hub, designed to centralize customer support tools and improve operational efficiency.

In today's dynamic digital landscape, the role of content in marketing has changed significantly. It's no longer just about generating leads, marketers now need to deliver personalised content across multiple channels throughout the customer journey. That's where HubSpot's Content Hub comes in, a platform designed to improve your content marketing strategy with AI-driven solutions.

Managing contact information from marketing events presents a unique challenge, especially when it comes to integrating data from different platforms. HubSpot's latest update introduces a new import flow designed to streamline the process of gathering and managing event data in its CRM.

Navigating through the vast amount of emails in HubSpot CRM to find specific information can be daunting. Recognising this challenge, HubSpot has introduced an update to simplify the process, making it easier for users to find emails based on any word or phrase within the email body directly from the global search.

A new development in CRM and sales tool integration is on the horizon with the upcoming LinkedIn CRM Sync. This bi-directional integration between LinkedIn Sales Navigator and HubSpot aims to facilitate the synchronisation of lead and account data with contacts and companies in HubSpot.

We all wish for more flexibility when it comes to the look and feel of our websites, and it seems HubSpot has listened, as they have expanded the customization options of the cookie banner. This improvement allows businesses to align the design of the banner to the aesthetic of their website.

With the official launch of Google Policy Update, Google Consent Mode V2 emerges as the solution to respect users' privacy choices while allowing businesses to gain valuable insights.

A detailed contact list in your CRM is like a treasure map, it leads you to valuable relationships and opportunities. Recognizing this, HubSpot has introduced improvements that simplify the list creation process and provide a faster and more efficient list overview, making it even easier to manage your contacts.

Have you ever wondered how your HubSpot records were originally created? No more guesswork: the "Record Source" property gives you a clear insight into the original creation of each record.

HubSpot's latest update to the Campaigns app brings a significant improvement: the inclusion of ad interactions in the 'Influenced Contacts' metric. This development represents a significant leap forward in measuring the effectiveness of ad campaigns.

At Actuado, we believe that continuous learning is the cornerstone of success in today's fast-paced business world. That's why, as a HubSpot Platinum Partner, our team is committed to expanding its skills and expertise through platforms like the HubSpot Academy.

Attention HubSpot email marketers: with only a few days left until Google and Yahoo enforce new email authentication requirements, you need to make sure your important emails reach your audience's inboxes smoothly.

HubSpot has rolled out an update that simplifies the management of user permissions for users across tiers. This update addresses previous limitations and introduces a more efficient workflow for businesses of all sizes.

Creating and managing workflows can be a time-consuming and complex task. It can be easy to overlook a step or two in the process. That's why HubSpot has introduced a game-changing feature: – Action Sets. This update is designed to simplify your workflow management, save you time and increase your productivity.

Finding help and guidance in HubSpot just got more accessible and user-friendly than ever before. The help link is now prominently located in the top navigation, making it easy to get the assistance you need.

Reports play a crucial role in understanding your business's performance, tracking progress and making informed decisions. However, creating reports manually can be time-consuming and complex. This is where HubSpot AI comes in to simplify the process. 

HubSpot continues to prioritize mobile flexibility and real-time data management with its latest update tailored to iOS users. Say hello to the Custom Object Actions update, a feature that puts control of your data right in the palm of your hand.

HubSpot has introduced a new feature that allows users to define conditional property options across the CRM. This means that property options can now be filtered based on the value of another property. For example, if the 'Department' property is set to 'Engineering', the system will automatically show relevant roles such as Engineering Manager, Engineer and Director of Engineering. 

Domain Connect simplifies the process of connecting your existing domain with HubSpot directly from your DNS provider. Now that Cloudflare has joined the lineup, you can seamlessly connect your Cloudflare domains to HubSpot with just a couple of clicks.

Collaboration is at the heart of effective teamwork, and HubSpot has launched a powerful upgrade to make it even more dynamic. Say hello to live updates when commenting – a feature that will transform the way you and your team collaborate.

In the dynamic world of marketing, efficiency is everything. HubSpot has recognised the need for a seamless and consistent user experience. The Marketing Email Manage Page is designed to improve your experience and streamline your email management process.

Building workflows can sometimes feel like navigating a maze. With so many actions to choose from, it's easy to get lost and miss out on exciting features. Plus, deciphering complex workflows can be a puzzle in itself. HubSpot has recognised these challenges and redesigned the workflow builder to make the process smoother and more intuitive.

Sometimes marketing emails require immediate action. With HubSpot's new capabilities, you can not only edit your marketing emails, but also schedule or send them immediately – right from your mobile device. This real-time adaptability ensures that you can quickly adapt your messages to changing situations.

The CRM record page editor empowers admins to easily customize the middle column of a record. Add new cards, tweak tabs, and make it yours!

In the world of data-driven decision making, having a flexible data dashboard is crucial. HubSpothas recognized this need and introduced the all-new dashboard filtering experience, designed to elevate your data analysis to a new level.

In digital marketing, video is still king when it comes to content. It's engaging, captivating, and has the power to convey messages in a way that text alone cannot. Recognizing the importance of video content, HubSpot is introducing an exciting new feature: video CTAs! Whether you're a seasoned marketer or just starting out, this feature opens up new possibilities to create compelling striking calls to action that will boost your website engagement and drive conversions.

It has become impossible to imagine our digital communication without emojis. They allow us to express emotion, show personality, and connect on a more personal level. Now, HubSpot is making it easier to integrate emojis into your conversations by introducing emojis to the conversations inbox. 🙌

HubSpot recently rolled out a major improvement to its global search feature to make it easier to find information within the platform. This update introduces individual search categories and filters for Emails, Calls, Notes, and Meetings, allowing users to search for specific data more efficiently and save valuable time.

Marketers, get ready for a game-changing addition to your HubSpot toolkit. Say hello to the Activity tab in your Campaigns – the new hub for tracking the evolution of your marketing campaigns.

HubSpot's new Logo Grid Default Module allows you to elegantly display a variety of logos with varying dimensions on your pages and blogs. Whether you want to feature partner logos, customer testimonials, or your own brand assets, this module will help you create a compelling visual journey for your audience.

In today's fast-paced world of sales, understanding the impact of your outreach efforts is critical. HubSpot has launched a groundbreaking feature that helps you do just that – Sequences Deal Reporting.

If you're a HubSpot Sales Enterprise, Sales Pro, Service Enterprise, or Service Pro user, it's time to upgrade your forecasting game with Forecast Accuracy Tracking.

Previously, HubSpot allowed you to create lists for contacts and companies. However, with the introduction of Deal Lists, your deal management just got a lot stronger.

In today's fast-paced and complex work environment, the ability to quickly grasp the essence of a conversation is invaluable. HubSpot has recognized this need and introduced a new feature – AI-generated conversation summaries.

In the realm of data-driven decision making, the ability to perform advanced calculations is essential. HubSpot has recognized this need and introduced a new feature – the advanced formula editor for calculated properties.

In marketing and sales, automation has proven to be the essential to deliver the right message to the right audience at the right time. HubSpot, the leading CRM platform, has unveiled a new feature: the ability to trigger workflows with events and custom behavioral events.  

In today's competitive world, it's essential to be effective and responsive not only at your desk, but also while you're on the go. That's why HubSpot has introduced an exciting new feature to its mobile app – the ability to enroll, un-enroll, pause, and resume contacts from a sequence directly from your iOS and Android devices.

We've all been there: dealing with spam submissions that clutter your CRM and skew form submission counts. Not only is this a nuisance, but it can also lead to extra manual work when cleaning up your data. Luckily, HubSpothas introduced a new feature that will change all that.

Marketing emails remain an indispensable tool for engaging with audiences on a personalised level at scale. To achieve success with email marketing, the analysis of key figures such as delivery rate, open rate, click rate, click-through rate, reply rate, spam report rate and unsubscribe rate is essential.

Bundling all your daily tasks and information into a single tool could be the perfect solution to help you be as productive and focused as possible to get the most done in a day. HubSpot has just announced a dedicated workspace for prospecting to help sales pipeline their tasks and see all the information they need to achieve their goals.

How many times have you gotten caught in a web of email threads, seeking approval from various team members before sending out an important marketing email? It's a common scenario that often leads to delays, inefficiencies and wasted time.

Have you ever wondered where your customers most often drop off in the buyer's journey? It's a common question, and the answer lies in having the right tools at your disposal. HubSpot recently introduced one of the most exciting tools to keep track of the customer journey.

Zapis je na voljo tudi v slovenščini

Consumer behavior has changed dramatically in recent years. Businesses were forced to accelerate the adoption of digital technologies, and as more and more consumer touchpoints move online, companies face the challenge of providing a consistent customer experience across a variety of channels.

In the absence of face-to-face meetings, companies are increasingly relying on email to communicate with prospects and customers. But the more emails we send, the pickier customers become about what content they find valuable and what content they find just annoying.

Zapis je na voljo tudi v slovenščini

You have probably heard of account-based marketing, it is not a new strategy, but it has gained popularity in recent years due to new technologies and the possibilities they offer. Actuado recently hosted a webinar (in Slovenian) where Jasna Suhadolc talked about what exactly account-based marketing is, who it is for and how to approach it.

Zapis je na voljo tudi v slovenščini

Video is an extremely effective way to communicate with customers. Many B2B companies know this well and are already successfully incorporating video content into their marketing activities. Fewer companies know how to use video effectively in sales, and here lies a lot of potential.

Zapis je na voljo tudi v slovenščini

Video content has been a constant trend in recent years and is expected to continue growing. On average, people watch 16 hours of online video per week – an increase of a 52% in the last 2 years. In the wake of the Covid-19 pandemic, consumers are turning to online video even more; to cope while social distancing.

I hate selling. I don't think I'm good at it.

I used to say this countless times and usually people who know me smiled since I do run a HubSpot Platinum Solutions Partner agency, where I'm the main sales person. But honestly, saying that was not the case of fishing for compliments. I just don't like many salespeople's approach, because I find them pushy, salesy, and to aggressive. (To the sales people reading: sorry, I'm sure you're not all like that!).

Zapis je na voljo tudi v slovenščini

When we’re in the process of buying something, each of us goes on a so-called buyer's journey. First we have to find out what we really want. How would we define the problem or challenge we are facing? Once we find this out, we start looking for possible solutions, something that would help us to solve the problem successfully. Finally, from the set of possible solutions (be it products or services), we choose the one we think is most suitable for us.

Zapis je na voljo tudi v slovenščini

Personas are one of the five pillars of inbound marketing. They are representations of our ideal customers based on research, internal analysis, and experience with existing customers. They are a kind of link between the content we create and the audience we address with that content.

Zapis je na voljo tudi v slovenščini

Running an online business can have its disadvantages. One of the biggest challenges is the lack of face-to-face interaction, which makes it difficult to build long-lasting relationships with customers. Email marketing is all about building relationships and one of the most effective ways to personalise communication with your buyer personas.

Zapis je na voljo tudi v slovenščini

Video consumption has reached an all-time high and continues to rise. This trend has undoubtedly been reinforced by the stay-at-home measures that have led to a surge in overall media consumption, and since video is the preferred medium, it certainly deserves more attention in the B2B world.

Recently, Actuado hosted a webinar on the topic of using video in marketing, sales, and customer service. Our guest speaker was Yaniv Siegel, Strategic Partner Manager at Vidyard, a leading global platform for hosting, creating, sharing, and tracking the impact of personalised video.

If you want to be inspired to start creating videos right away, this is the perfect webinar, so go ahead and watch the recording. Or, if you’re one of those people who still prefer reading, scroll on and read the key takeaways.

Zapis je na voljo tudi v slovenščini

We are in difficult times. This applies to our private lives as well as to businesses and organisations that are facing one of the greatest challenges of our time. If there is one positive side to these uncertain conditions, it must be the strengthening of community and mutual support that will help many to overcome the difficult moments.

Zapis je na voljo tudi v slovenščini

Since our last webinar, the world has turned upside down. Fortunately, we can still host online events, and because we want to keep helping you educate yourselves during social distancing, we’re continuing our monthly webinars.

Zapis je na voljo tudi v slovenščini

Actuado has been a HubSpot Certified Partner for almost five years now. With the new achievement of moving up a tier – from HubSpot Gold Certified Partner to HubSpot Platinum Solutions Partner – we gained access to an even larger stack of HubSpot’s software, resources, and expert support.

Zapis je na voljo tudi v slovenščini

Although some people declared it 'dead' already a decade ago, email remains one of the most important marketing tools in 2020. According to 2020 B2B Marketing Mix Report, email marketing is the most commonly used marketing tactic – a large majority (84%) of respondents said they have implemented it.

Zapis je na voljo tudi vslovenščini

Lately we have talked a lot about the importance of sales and marketing working in unison. All too often we come across companies where these two departments are working past one another, and it’s a costly mistake – the lack of alignment between sales and marketing is setting businesses back more than a trillion dollars per year. In fact, the misalignment of sales and marketing is the main reason behind stagnation or even decline in revenue.

Zapis je na voljo tudi v slovenščini

As in other areas of life, success in business depends on knowing how to seize the right moment: you must be able to recognise when a prospect is ready to talk to your sales team.

Zapis je na voljo tudi v slovenščini. 

Marketers today have more than 7,000 martech solutions at their disposal – HubSpot is just one of the many platforms that can help you optimise your sales and marketing efforts. But as the only HubSpot Platinum Solutions Partner in the region, we swear by using HubSpot both for ourselves and for our clients.

Zapis je na voljo tudi v slovenščini

According to Chiefmartec there are now more than 7,000 solutions in the marketing technology landscape. One of the most common struggles of today’s marketers is choosing the right marketing tool at the right price. There is also no shortage of free tools to help you optimise your business and make your marketing communication more efficient. Among the most popular are HubSpot and Mailchimp – we are using both, both for ourselves and for our clients. We have compared the free features of HubSpot and Mailchimp, take a look which one would better suit your needs.

Zapis je na voljo tudi v slovenščini

By now you must have noticed that many websites and applications feature conversational bots, programs that ask users short questions and provide them with relevant information or help them with simple tasks. While users find chat bots useful and entertaining, marketing and sales teams can use them extremely effectively to segment potential and existing customers, qualify leads and streamline work processes by automating simple routine tasks.