Actuado Blog

In today's dynamic digital landscape, the role of content in marketing has changed significantly. It's no longer just about generating leads, marketers now need to deliver personalised content across multiple channels throughout the customer journey. That's where HubSpot's Content Hub comes in, a platform designed to improve your content marketing strategy with AI-driven solutions.

Managing contact information from marketing events presents a unique challenge, especially when it comes to integrating data from different platforms. HubSpot's latest update introduces a new import flow designed to streamline the process of gathering and managing event data in its CRM.

Navigating through the vast amount of emails in HubSpot CRM to find specific information can be daunting. Recognising this challenge, HubSpot has introduced an update to simplify the process, making it easier for users to find emails based on any word or phrase within the email body directly from the global search.

A new development in CRM and sales tool integration is on the horizon with the upcoming LinkedIn CRM Sync. This bi-directional integration between LinkedIn Sales Navigator and HubSpot aims to facilitate the synchronisation of lead and account data with contacts and companies in HubSpot.

We all wish for more flexibility when it comes to the look and feel of our websites, and it seems HubSpot has listened, as they have expanded the customization options of the cookie banner. This improvement allows businesses to align the design of the banner to the aesthetic of their website.

With the official launch of Google Policy Update, Google Consent Mode V2 emerges as the solution to respect users' privacy choices while allowing businesses to gain valuable insights.

A detailed contact list in your CRM is like a treasure map, it leads you to valuable relationships and opportunities. Recognizing this, HubSpot has introduced improvements that simplify the list creation process and provide a faster and more efficient list overview, making it even easier to manage your contacts.

Have you ever wondered how your HubSpot records were originally created? No more guesswork: the "Record Source" property gives you a clear insight into the original creation of each record.

HubSpot's latest update to the Campaigns app brings a significant improvement: the inclusion of ad interactions in the 'Influenced Contacts' metric. This development represents a significant leap forward in measuring the effectiveness of ad campaigns.

At Actuado, we believe that continuous learning is the cornerstone of success in today's fast-paced business world. That's why, as a HubSpot Platinum Partner, our team is committed to expanding its skills and expertise through platforms like the HubSpot Academy.

Attention HubSpot email marketers: with only a few days left until Google and Yahoo enforce new email authentication requirements, you need to make sure your important emails reach your audience's inboxes smoothly.

HubSpot has rolled out an update that simplifies the management of user permissions for users across tiers. This update addresses previous limitations and introduces a more efficient workflow for businesses of all sizes.

Creating and managing workflows can be a time-consuming and complex task. It can be easy to overlook a step or two in the process. That's why HubSpot has introduced a game-changing feature: – Action Sets. This update is designed to simplify your workflow management, save you time and increase your productivity.

Finding help and guidance in HubSpot just got more accessible and user-friendly than ever before. The help link is now prominently located in the top navigation, making it easy to get the assistance you need.

Reports play a crucial role in understanding your business's performance, tracking progress and making informed decisions. However, creating reports manually can be time-consuming and complex. This is where HubSpot AI comes in to simplify the process. 

HubSpot continues to prioritize mobile flexibility and real-time data management with its latest update tailored to iOS users. Say hello to the Custom Object Actions update, a feature that puts control of your data right in the palm of your hand.

HubSpot has introduced a new feature that allows users to define conditional property options across the CRM. This means that property options can now be filtered based on the value of another property. For example, if the 'Department' property is set to 'Engineering', the system will automatically show relevant roles such as Engineering Manager, Engineer and Director of Engineering. 

Domain Connect simplifies the process of connecting your existing domain with HubSpot directly from your DNS provider. Now that Cloudflare has joined the lineup, you can seamlessly connect your Cloudflare domains to HubSpot with just a couple of clicks.

Collaboration is at the heart of effective teamwork, and HubSpot has launched a powerful upgrade to make it even more dynamic. Say hello to live updates when commenting – a feature that will transform the way you and your team collaborate.

In the dynamic world of marketing, efficiency is everything. HubSpot has recognised the need for a seamless and consistent user experience. The Marketing Email Manage Page is designed to improve your experience and streamline your email management process.

Building workflows can sometimes feel like navigating a maze. With so many actions to choose from, it's easy to get lost and miss out on exciting features. Plus, deciphering complex workflows can be a puzzle in itself. HubSpot has recognised these challenges and redesigned the workflow builder to make the process smoother and more intuitive.

Sometimes marketing emails require immediate action. With HubSpot's new capabilities, you can not only edit your marketing emails, but also schedule or send them immediately – right from your mobile device. This real-time adaptability ensures that you can quickly adapt your messages to changing situations.

The CRM record page editor empowers admins to easily customize the middle column of a record. Add new cards, tweak tabs, and make it yours!

In the world of data-driven decision making, having a flexible data dashboard is crucial. HubSpothas recognized this need and introduced the all-new dashboard filtering experience, designed to elevate your data analysis to a new level.

In digital marketing, video is still king when it comes to content. It's engaging, captivating, and has the power to convey messages in a way that text alone cannot. Recognizing the importance of video content, HubSpot is introducing an exciting new feature: video CTAs! Whether you're a seasoned marketer or just starting out, this feature opens up new possibilities to create compelling striking calls to action that will boost your website engagement and drive conversions.

It has become impossible to imagine our digital communication without emojis. They allow us to express emotion, show personality, and connect on a more personal level. Now, HubSpot is making it easier to integrate emojis into your conversations by introducing emojis to the conversations inbox. 🙌

HubSpot recently rolled out a major improvement to its global search feature to make it easier to find information within the platform. This update introduces individual search categories and filters for Emails, Calls, Notes, and Meetings, allowing users to search for specific data more efficiently and save valuable time.

Marketers, get ready for a game-changing addition to your HubSpot toolkit. Say hello to the Activity tab in your Campaigns – the new hub for tracking the evolution of your marketing campaigns.

HubSpot's new Logo Grid Default Module allows you to elegantly display a variety of logos with varying dimensions on your pages and blogs. Whether you want to feature partner logos, customer testimonials, or your own brand assets, this module will help you create a compelling visual journey for your audience.

In today's fast-paced world of sales, understanding the impact of your outreach efforts is critical. HubSpot has launched a groundbreaking feature that helps you do just that – Sequences Deal Reporting.

If you're a HubSpot Sales Enterprise, Sales Pro, Service Enterprise, or Service Pro user, it's time to upgrade your forecasting game with Forecast Accuracy Tracking.

Previously, HubSpot allowed you to create lists for contacts and companies. However, with the introduction of Deal Lists, your deal management just got a lot stronger.

In today's fast-paced and complex work environment, the ability to quickly grasp the essence of a conversation is invaluable. HubSpot has recognized this need and introduced a new feature – AI-generated conversation summaries.

In the realm of data-driven decision making, the ability to perform advanced calculations is essential. HubSpot has recognized this need and introduced a new feature – the advanced formula editor for calculated properties.

In marketing and sales, automation has proven to be the essential to deliver the right message to the right audience at the right time. HubSpot, the leading CRM platform, has unveiled a new feature: the ability to trigger workflows with events and custom behavioral events.  

In today's competitive world, it's essential to be effective and responsive not only at your desk, but also while you're on the go. That's why HubSpot has introduced an exciting new feature to its mobile app – the ability to enroll, un-enroll, pause, and resume contacts from a sequence directly from your iOS and Android devices.

We've all been there: dealing with spam submissions that clutter your CRM and skew form submission counts. Not only is this a nuisance, but it can also lead to extra manual work when cleaning up your data. Luckily, HubSpothas introduced a new feature that will change all that.

Marketing emails remain an indispensable tool for engaging with audiences on a personalised level at scale. To achieve success with email marketing, the analysis of key figures such as delivery rate, open rate, click rate, click-through rate, reply rate, spam report rate and unsubscribe rate is essential.

Bundling all your daily tasks and information into a single tool could be the perfect solution to help you be as productive and focused as possible to get the most done in a day. HubSpot has just announced a dedicated workspace for prospecting to help sales pipeline their tasks and see all the information they need to achieve their goals.

How many times have you gotten caught in a web of email threads, seeking approval from various team members before sending out an important marketing email? It's a common scenario that often leads to delays, inefficiencies and wasted time.

Have you ever wondered where your customers most often drop off in the buyer's journey? It's a common question, and the answer lies in having the right tools at your disposal. HubSpot recently introduced one of the most exciting tools to keep track of the customer journey.

Zapis je na voljo tudi v slovenščini

Consumer behavior has changed dramatically in recent years. Businesses were forced to accelerate the adoption of digital technologies, and as more and more consumer touchpoints move online, companies face the challenge of providing a consistent customer experience across a variety of channels.

In the absence of face-to-face meetings, companies are increasingly relying on email to communicate with prospects and customers. But the more emails we send, the pickier customers become about what content they find valuable and what content they find just annoying.

Zapis je na voljo tudi v slovenščini

You have probably heard of account-based marketing, it is not a new strategy, but it has gained popularity in recent years due to new technologies and the possibilities they offer. Actuado recently hosted a webinar (in Slovenian) where Jasna Suhadolc talked about what exactly account-based marketing is, who it is for and how to approach it.

Zapis je na voljo tudi v slovenščini

Video is an extremely effective way to communicate with customers. Many B2B companies know this well and are already successfully incorporating video content into their marketing activities. Fewer companies know how to use video effectively in sales, and here lies a lot of potential.

Zapis je na voljo tudi v slovenščini

Video content has been a constant trend in recent years and is expected to continue growing. On average, people watch 16 hours of online video per week – an increase of a 52% in the last 2 years. In the wake of the Covid-19 pandemic, consumers are turning to online video even more; to cope while social distancing.

I hate selling. I don't think I'm good at it.

I used to say this countless times and usually people who know me smiled since I do run a HubSpot Platinum Solutions Partner agency, where I'm the main sales person. But honestly, saying that was not the case of fishing for compliments. I just don't like many salespeople's approach, because I find them pushy, salesy, and to aggressive. (To the sales people reading: sorry, I'm sure you're not all like that!).

Zapis je na voljo tudi v slovenščini

When we’re in the process of buying something, each of us goes on a so-called buyer's journey. First we have to find out what we really want. How would we define the problem or challenge we are facing? Once we find this out, we start looking for possible solutions, something that would help us to solve the problem successfully. Finally, from the set of possible solutions (be it products or services), we choose the one we think is most suitable for us.

Zapis je na voljo tudi v slovenščini

Personas are one of the five pillars of inbound marketing. They are representations of our ideal customers based on research, internal analysis, and experience with existing customers. They are a kind of link between the content we create and the audience we address with that content.

Zapis je na voljo tudi v slovenščini

Running an online business can have its disadvantages. One of the biggest challenges is the lack of face-to-face interaction, which makes it difficult to build long-lasting relationships with customers. Email marketing is all about building relationships and one of the most effective ways to personalise communication with your buyer personas.

Zapis je na voljo tudi v slovenščini

Video consumption has reached an all-time high and continues to rise. This trend has undoubtedly been reinforced by the stay-at-home measures that have led to a surge in overall media consumption, and since video is the preferred medium, it certainly deserves more attention in the B2B world.

Recently, Actuado hosted a webinar on the topic of using video in marketing, sales, and customer service. Our guest speaker was Yaniv Siegel, Strategic Partner Manager at Vidyard, a leading global platform for hosting, creating, sharing, and tracking the impact of personalised video.

If you want to be inspired to start creating videos right away, this is the perfect webinar, so go ahead and watch the recording. Or, if you’re one of those people who still prefer reading, scroll on and read the key takeaways.

Zapis je na voljo tudi v slovenščini

We are in difficult times. This applies to our private lives as well as to businesses and organisations that are facing one of the greatest challenges of our time. If there is one positive side to these uncertain conditions, it must be the strengthening of community and mutual support that will help many to overcome the difficult moments.

Zapis je na voljo tudi v slovenščini

Since our last webinar, the world has turned upside down. Fortunately, we can still host online events, and because we want to keep helping you educate yourselves during social distancing, we’re continuing our monthly webinars.

Zapis je na voljo tudi v slovenščini

Actuado has been a HubSpot Certified Partner for almost five years now. With the new achievement of moving up a tier – from HubSpot Gold Certified Partner to HubSpot Platinum Solutions Partner – we gained access to an even larger stack of HubSpot’s software, resources, and expert support.

Zapis je na voljo tudi v slovenščini

Although some people declared it 'dead' already a decade ago, email remains one of the most important marketing tools in 2020. According to 2020 B2B Marketing Mix Report, email marketing is the most commonly used marketing tactic – a large majority (84%) of respondents said they have implemented it.

Zapis je na voljo tudi vslovenščini

Lately we have talked a lot about the importance of sales and marketing working in unison. All too often we come across companies where these two departments are working past one another, and it’s a costly mistake – the lack of alignment between sales and marketing is setting businesses back more than a trillion dollars per year. In fact, the misalignment of sales and marketing is the main reason behind stagnation or even decline in revenue.

Zapis je na voljo tudi v slovenščini

As in other areas of life, success in business depends on knowing how to seize the right moment: you must be able to recognise when a prospect is ready to talk to your sales team.

Zapis je na voljo tudi v slovenščini. 

Marketers today have more than 7,000 martech solutions at their disposal – HubSpot is just one of the many platforms that can help you optimise your sales and marketing efforts. But as the only HubSpot Platinum Solutions Partner in the region, we swear by using HubSpot both for ourselves and for our clients.

Zapis je na voljo tudi v slovenščini

According to Chiefmartec there are now more than 7,000 solutions in the marketing technology landscape. One of the most common struggles of today’s marketers is choosing the right marketing tool at the right price. There is also no shortage of free tools to help you optimise your business and make your marketing communication more efficient. Among the most popular are HubSpot and Mailchimp – we are using both, both for ourselves and for our clients. We have compared the free features of HubSpot and Mailchimp, take a look which one would better suit your needs.

Zapis je na voljo tudi v slovenščini

By now you must have noticed that many websites and applications feature conversational bots, programs that ask users short questions and provide them with relevant information or help them with simple tasks. While users find chat bots useful and entertaining, marketing and sales teams can use them extremely effectively to segment potential and existing customers, qualify leads and streamline work processes by automating simple routine tasks.