Actuado Blog

AI agents are becoming the new users of the CRM. They won’t click through dashboards or manually update records like we do today. They use APIs, understand context, and take action.This weekHubSpot's CPO & CTODuncan Lennoxwrote a blog post "Our Vision for Building an Open Ecosystem for the Agent Era" and if you haven't read it yet, you should.HubSpot’s vision for the “agent era” makes one thing clear: CRM is evolving from a tool for humans into a platform for AI agents. And as a HubSpot Diamond Partner we feel this is exactly where the future is heading:- unified customer data is key- connected systems helps AI agents understand the context- AI-ready processes enable collaboration between humans and AI agents- open ecosystem that helps us build and connect AI agentsWe know that AI is only as good as the data and context behind it. And building strong CRM and RevOps foundations means growing faster.Full HubSpot article here. 

Zapis je na voljo tudi v slovenščini

Actuado has been a HubSpot Certified Partner for almost ten years now. And in June we became the first Diamond HubSpot Solutions Partner in Slovenia! While we work with clients internationally, being recognized as the first in our home country makes this milestone especially meaningful.

In their latest 2025 AI Trends for Marketers report. HubSpot goes beyond the hype and delivers a clear-eyed look at how marketing teams are actually using AI: what’s working, what’s not, and what’s next. If your AI strategy still revolves around “let’s see what ChatGPT can do,” you’re already falling behind.