Actuado Blog

All you need to know about inbound marketing and technological booms.

Using Video in a Contactless World

Video consumption has reached an all-time high and continues to rise. This trend has undoubtedly been reinforced by the stay-at-home measures that have led to a surge in overall media consumption, and since video is the preferred medium, it certainly deserves more attention in the B2B world.

Recently, Actuado hosted a webinar on the topic of using video in marketing, sales, and customer service. Our guest speaker was Yaniv Siegel, Strategic Partner Manager at Vidyard, a leading global platform for hosting, creating, sharing, and tracking the impact of personalised video.

If you want to be inspired to start creating videos right away, this is the perfect webinar, so go ahead and watch the recording. Or, if you’re one of those people who still prefer reading, scroll on and read the key takeaways.

Support for Businesses During the Coronavirus Pandemic

Zapis je na voljo tudi v slovenščini

We are in difficult times. This applies to our private lives as well as to businesses and organisations that are facing one of the greatest challenges of our time. If there is one positive side to these uncertain conditions, it must be the strengthening of community and mutual support that will help many to overcome the difficult moments.

You Think Chatbots Don't Work in B2B? Think Again!

Zapis je na voljo tudi v slovenščini

Since our last webinar, the world has turned upside down. Fortunately, we can still host online events, and because we want to keep helping you educate yourselves during social distancing, we’re continuing our monthly webinars.

We Became the First HubSpot Platinum Solutions Partner in Slovenia

Zapis je na voljo tudi v slovenščini

Actuado has been a HubSpot Certified Partner for almost five years now. With the new achievement of moving up a tier – from HubSpot Gold Certified Partner to HubSpot Platinum Solutions Partner – we gained access to an even larger stack of HubSpot’s software, resources, and expert support.

Best Practices in Email Marketing

Zapis je na voljo tudi v slovenščini

Although some people declared it 'dead' already a decade ago, email remains one of the most important marketing tools in 2020. According to 2020 B2B Marketing Mix Report, email marketing is the most commonly used marketing tactic – a large majority (84%) of respondents said they have implemented it.

Why Sales and Marketing Alignment is Crucial for Company Growth

Zapis je na voljo tudi v slovenščini

Lately we have talked a lot about the importance of sales and marketing working in unison. All too often we come across companies where these two departments are working past one another, and it’s a costly mistake – the lack of alignment between sales and marketing is setting businesses back more than a trillion dollars per year. In fact, the misalignment of sales and marketing is the main reason behind stagnation or even decline in revenue.