Actuado Blog

All you need to know about inbound marketing and technological booms.

ABM – Account-Based Marketing for B2B Companies

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You have probably heard of account-based marketing, it is not a new strategy, but it has gained popularity in recent years due to new technologies and the possibilities they offer. Actuado recently hosted a webinar (in Slovenian) where Jasna Suhadolc talked about what exactly account-based marketing is, who it is for and how to approach it.

Why Video Is a Key Marketing and Sales Tool

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Video is an extremely effective way to communicate with customers. Many B2B companies know this well and are already successfully incorporating video content into their marketing activities. Fewer companies know how to use video effectively in sales, and here lies a lot of potential.

Using Video on LinkedIn to Engage Your Audience

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Video content has been a constant trend in recent years and is expected to continue growing. On average, people watch 16 hours of online video per week an increase of a 52% in the last 2 years. In the wake of the Covid-19 pandemic, consumers are turning to online video even more; to cope while social distancing.

»Tell me more« or 7 things I learned in HubSpot's Pipeline Generation Bootcamp

I hate selling. I don't think I'm good at it.

I used to say this countless times and usually people who know me smiled since I do run a HubSpot Platinum Solutions Partner agency, where I'm the main sales person. But honestly, saying that was not the case of fishing for compliments. I just don't like many salespeople's approach, because I find them pushy, salesy, and to aggressive. (To the sales people reading: sorry, I'm sure you're not all like that!).

What Is the Buyer’s Journey and Its Three Stages

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When we’re in the process of buying something, each of us goes on a so-called buyer's journey. First we have to find out what we really want. How would we define the problem or challenge we are facing? Once we find this out, we start looking for possible solutions, something that would help us to solve the problem successfully. Finally, from the set of possible solutions (be it products or services), we choose the one we think is most suitable for us.

What Are Personas and How to Create Them?

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Personas are one of the five pillars of inbound marketing. They are representations of our ideal customers based on research, internal analysis, and experience with existing customers. They are a kind of link between the content we create and the audience we address with that content.