What will marketing look like in 2025, and are we ready for it? As technology accelerates and consumer expectations evolve, we must rethink our strategies and embrace innovation, or risk falling behind.
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Ever found yourself copying and pasting email signatures like it's 2008? If you're a HubSpot user working across different markets, brands, or languages, chances are you've had to tweak your email signature manually – more often than you'd like.
Email marketing requires a delicate balance between design aesthetics and functional readability on different devices. HubSpot's new mobile optimisation features formarketing emails addressthis challenge head-on, giving you more control over how your campaigns appear on different screen sizes.
Zapis je na voljo tudi v slovenščini
Consumer behavior has changed dramatically in recent years. Businesses were forced to accelerate the adoption of digital technologies, and as more and more consumer touchpoints move online, companies face the challenge of providing a consistent customer experience across a variety of channels.
In the absence of face-to-face meetings, companies are increasingly relying on email to communicate with prospects and customers. But the more emails we send, the pickier customers become about what content they find valuable and what content they find just annoying.
Zapis je na voljo tudi v slovenščini
You have probably heard of account-based marketing, it is not a new strategy, but it has gained popularity in recent years due to new technologies and the possibilities they offer. Actuado recently hosted a webinar (in Slovenian) where Jasna Suhadolc talked about what exactly account-based marketing is, who it is for and how to approach it.