Zapis je na voljo tudi v slovenščini
Video is an extremely effective way to communicate with customers. Many B2B companies know this well and are already successfully incorporating video content into their marketing activities. Fewer companies know how to use video effectively in sales, and here lies a lot of potential.
Zapis je na voljo tudi v slovenščini
Video content has been a constant trend in recent years and is expected to continue growing. On average, people watch 16 hours of online video per week – an increase of a 52% in the last 2 years. In the wake of the Covid-19 pandemic, consumers are turning to online video even more; to cope while social distancing.
Zapis je na voljo tudi v slovenščini
Running an online business can have its disadvantages. One of the biggest challenges is the lack of face-to-face interaction, which makes it difficult to build long-lasting relationships with customers. Email marketing is all about building relationships and one of the most effective ways to personalise communication with your buyer personas.
Zapis je na voljo tudi v slovenščini
Video consumption has reached an all-time high and continues to rise. This trend has undoubtedly been reinforced by the stay-at-home measures that have led to a surge in overall media consumption, and since video is the preferred medium, it certainly deserves more attention in the B2B world.
Recently, Actuado hosted a webinar on the topic of using video in marketing, sales, and customer service. Our guest speaker was Yaniv Siegel, Strategic Partner Manager at Vidyard, a leading global platform for hosting, creating, sharing, and tracking the impact of personalised video.
If you want to be inspired to start creating videos right away, this is the perfect webinar, so go ahead and watch the recording. Or, if you’re one of those people who still prefer reading, scroll on and read the key takeaways.
Zapis je na voljo tudi v slovenščini
Since our last webinar, the world has turned upside down. Fortunately, we can still host online events, and because we want to keep helping you educate yourselves during social distancing, we’re continuing our monthly webinars.
Zapis je na voljo tudi v slovenščini
Although some people declared it 'dead' already a decade ago, email remains one of the most important marketing tools in 2020. According to 2020 B2B Marketing Mix Report, email marketing is the most commonly used marketing tactic – a large majority (84%) of respondents said they have implemented it.
