Marketing analytics often feels like detective work, requiring you to piece together data from web traffic, email, ads, and CRM across multiple HubSpot channels. HubSpot's new Marketing Analytics Suite addresses this challenge by bringing all key marketing metrics into one unified space.
Marketing Analytics Suite provides comprehensive visibility into:
➡️ Website Traffic – see how visitors are engaging with your content
➡️ Channel performance – ads, social, email, SMS and lead capture - all at a glance
➡️ Contact insights – understand where leads are coming from
➡️ Multi-touch attribution & customer journey analytics [Enterprise only] – pre-built templates to track conversions across all touchpoints
The new interface eliminates tab hopping and presents information in a consistent, structured format. Each report follows the same layout, removing the need to learn new interfaces for different metrics. Report optimization is streamlined through simplified editing, reducing time spent in complex setup screens.
Available to Marketing Hub and Content Hub Professional or Enterprise users, this suite transforms how teams understand their marketing performance, letting them spend more time acting on insights rather than searching for them.
Do you have any questions?
Need help navigating HubSpot’s tools and features? Feel free to reach out by sending an email to hubspot@actuado.com.