Working with multiple contacts in one company — and still checking form submissions contact by contact?In B2B environments, engagement rarely happens through a single person. One stakeholder downloads a guide, another signs up for a webinar, someone else requests a demo. Until now, if you wanted to understand how a company was interacting with your content, you had to open each associated contact record separately and manually piece together the timeline.HubSpot has now simplified this with a new public beta feature: Form Submissions on the Company Record.
Zapis je na voljo tudi v slovenščini
You have probably heard of account-based marketing, it is not a new strategy, but it has gained popularity in recent years due to new technologies and the possibilities they offer. Actuado recently hosted a webinar (in Slovenian) where Jasna Suhadolc talked about what exactly account-based marketing is, who it is for and how to approach it.