Actuado Blog

Your SEO performance may already be strong.

But do you actually know how your brand appears inside tools like ChatGPT, Gemini, or other AI-powered answer engines?

That question is becoming increasingly important as more buyers start researching products, comparing vendors, and making decisions directly through LLM-based tools instead of traditional search engines.

HubSpot recently introduced AEO (Answer Engine Optimization) inside Marketing Hub, bringing AI visibility monitoring directly into the platform.

And what makes this particularly interesting is that the feature goes beyond simple monitoring.

Using a lot of smart content, programmable email modules, or dynamic AI text tokens in your marketing emails?Then you probably know how difficult those emails can become to debug once personalization layers start stacking on top of each other.

From a marketing operations perspective, one recurring challenge has always been visibility.What exactly did this contact receive?Not the generic template. Not the draft version visible in the email editor. The actual rendered email, with all personalization, smart rules, AI-generated text, and dynamic content applied.

HubSpot recently introduced a new feature that addresses this gap directly.

Working with multiple contacts in one company — and still checking form submissions contact by contact?In B2B environments, engagement rarely happens through a single person. One stakeholder downloads a guide, another signs up for a webinar, someone else requests a demo. Until now, if you wanted to understand how a company was interacting with your content, you had to open each associated contact record separately and manually piece together the timeline.HubSpot has now simplified this with a new public beta feature: Form Submissions on the Company Record.

Zapis je na voljo tudi v slovenščini

You have probably heard of account-based marketing, it is not a new strategy, but it has gained popularity in recent years due to new technologies and the possibilities they offer. Actuado recently hosted a webinar (in Slovenian) where Jasna Suhadolc talked about what exactly account-based marketing is, who it is for and how to approach it.