HubSpot's latest update to the Campaigns app brings a significant improvement: the inclusion of ad interactions in the 'Influenced Contacts' metric. This development represents a significant leap forward in measuring the effectiveness of ad campaigns.
Greater precision and better insights
With this update, HubSpot users can now track every interaction with their ad campaigns, giving them a more complete picture of their marketing impact. By including ad interactions in the 'Influenced Contacts' metric, marketers gain valuable insights into how their ads are resonating with their audience, allowing them to make informed decisions for future campaigns.
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Advantages for marketing teams
This feature is particularly beneficial for marketing teams focusing on ad campaigns. The integration of ad interactions into the 'Influenced Contacts' metric enables a holistic assessment of ad performance in conjunction with other campaign data. This comprehensive view helps optimize strategies to achieve better results.
Who has access?
The Campaigns tool is available for Marketing Hub Professional and Enterprise customers.
Need guidance or support? Our team will make sure you get the most out of every update. Let us customise your HubSpot to meet the needs of your business.
Do you have any questions?
Send an email to hubspot@actuado.com.
