Ever wondered which of your HubSpot lists actually performs better? Good news for all you HubSpot data geeks out there (us included): You can now use lists as a data source in Custom Report Builder. Marketing and sales teams often experiment with different audience segments, but until now it's been difficult to evaluate performance at the list level without messy workarounds. HubSpot’s update means better targeting decisions, clearer insights and fewer spreadsheets.
This means:
- you can compare how different segments perform across your funnel,
- you can visualise list growth, trends in lead scoring or engagement metrics such as open/click rates,
- you can answer the age-old internal debate: Which list actually moves the needle forward?
Reports You Might Build
- Deals and deal amounts by list
- Email performance across key segments
- Lifecycle stage development by list
You’ll find this update in the Custom Report Builder if you’re on one of these plans: Pro or Enterprise tiers of Marketing Hub, Sales Hub, Service Hub, Content Hub, Ops Hub or Smart CRM.
🧠 If you're trying to make data-driven decisions but are struggling to connect the dots in HubSpot, it's worth taking a closer look.
Get in touch
Need help navigating HubSpot’s tools and features? Feel free to reach out by sending an email to hubspot@actuado.com.
