HubSpot's New CTA Conversion Tracking Feature

 

Wondering if your calls-to-action (CTAs) are really leading to conversions? HubSpot has introduced a new feature that lets you see exactly how many visitors fill out a form after clicking on one of your CTAs—you no longer have to rely solely on UTM tracking or complicated list filtering.What's new?

✅ Find out how many form completions are specifically due to CTA clicks
✅ This metric shows the percentage of people who clicked on a CTA and then filled out a form on the corresponding redirect page
✅ You can now automatically view these insights on the CTA's individual performance page or on the "Analyse" tab of the CTA dashboard
✅ Determine which leads took an action after clicking and get a better overview of who is engaging with your content

screenshot of HubSpot's CTA tool

Before this update, you could track form submissions from CTAs using UTM parameters or by filtering your lists, but that was an extra step and not very accurate. Now HubSpot captures everything in one place, making it easier to measure and optimize your CTAs for better results.

screenshot of HubSpot's CTA tool

Available for Marketing Hub or Content Hub Starter, Professional and Enterprise subscriptions, this feature helps marketers make more informed decisions about which CTAs to keep, improve, or replace based on actual conversion performance.

Do you have any questions?

Need help navigating HubSpot’s tools and features? Feel free to reach out by sending an email to hubspot@actuado.com.