Attention HubSpot email marketers: with only a few days left until Google and Yahoo enforce new email authentication requirements, you need to make sure your important emails reach your audience's inboxes smoothly.
From February 2024, Google and Yahoo will require DMARC, DKIM and SPF for all bulk email senders. Without proper authentication, there is a risk that emails will be blocked or marked as spam.
HubSpot recognizes the potential challenges this change presents and has developed resources and support to help email marketers make a smooth transition. Their guides provide step-by-step instructions on how to configure DKIM, SPF and DMARC protocols to ensure high deliverability of your email campaigns.
Implementing these email authentication measures is crucial not only for compliance but as a strategic decision to safeguard your email communication and your brand's reputation against online threats.
Who needs to act?
This update applies to users of Marketing Enterprise, Marketing Pro and Marketing Starter.
If you don't authenticate your emails, you could miss opportunities and hinder communication with potential customers. Visit HubSpot's Knowledge Base to get started implementing these important email security measures. If you run into challenges or have questions, don't hesitate to reach out for support.
Do you have any questions?
Send an email to hubspot@actuado.com.
