Campaign tracking with UTMs is crucial for measuring marketing performance, but it often comes with challenges like duplicate parameters and unclear campaign associations. HubSpot has recently addressed these pain points with two significant updates to its campaign tracking system.
Better UTM visibility
The first improvement concerns UTM visibility. Users can now view campaign UTM details directly in the sidebar along with other campaign settings, making it much easier to track and manage campaign parameters in one place. This eliminates the need to search through different sections to match UTMs with their corresponding campaigns.Currently in public beta, this feature is open for teams to test out and experience a more unified approach to sales management.
Unique UTM generation
The second update tackles the common frustration of duplicate UTMs. HubSpot now automatically generates UTMs with unique identifiers, preventing conflicts that typically arise when renaming campaigns or creating new ones. This solves the notorious "Campaign with this UTM already exists" error message that many marketers encounter.
Key benefits:
✅ fewer manual errors when managing UTMs,
✅ improved data accuracy for consistent tracking,
✅ time savings for marketing teams.
If you’re already using HubSpot, these updates will make your workflows more efficient and your data more reliable. If you’re exploring tools to manage your campaigns, features like these show that HubSpot is designed with marketers in mind.
Do you have any questions?
Need help navigating HubSpot’s campaign tools? Feel free to reach out by sending an email to hubspot@actuado.com.
