Actuado Blog

All you need to know about inbound marketing and technological booms.

Mailchimp vs. HubSpot: Free Features Comparison

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According to Chiefmartec there are now more than 7,000 solutions in the marketing technology landscape. One of the most common struggles of today’s marketers is choosing the right marketing tool at the right price. There is also no shortage of free tools to help you optimise your business and make your marketing communication more efficient. Among the most popular are HubSpot and Mailchimp – we are using both, both for ourselves and for our clients. We have compared the free features of HubSpot and Mailchimp, take a look which one would better suit your needs.

How to Gain Leads and Shorten the Sales Cycle With Chatbots

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By now you must have noticed that many websites and applications feature conversational bots, programs that ask users short questions and provide them with relevant information or help them with simple tasks. While users find chat bots useful and entertaining, marketing and sales teams can use them extremely effectively to segment potential and existing customers, qualify leads and streamline work processes by automating simple routine tasks.