Actuado Blog

All you need to know about inbound marketing and technological booms.

You Think Chatbots Don't Work in B2B? Think Again!

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Since our last webinar, the world has turned upside down. Fortunately, we can still host online events, and because we want to keep helping you educate yourselves during social distancing, we’re continuing our monthly webinars.

We Became the First HubSpot Platinum Solutions Partner in Slovenia

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Actuado has been a HubSpot Certified Partner for almost five years now. With the new achievement of moving up a tier – from HubSpot Gold Certified Partner to HubSpot Platinum Solutions Partner – we gained access to an even larger stack of HubSpot’s software, resources, and expert support.

Best Practices in Email Marketing

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Although some people declared it 'dead' already a decade ago, email remains one of the most important marketing tools in 2020. According to 2020 B2B Marketing Mix Report, email marketing is the most commonly used marketing tactic – a large majority (84%) of respondents said they have implemented it.

Why Sales and Marketing Alignment is Crucial for Company Growth

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Lately we have talked a lot about the importance of sales and marketing working in unison. All too often we come across companies where these two departments are working past one another, and it’s a costly mistake – the lack of alignment between sales and marketing is setting businesses back more than a trillion dollars per year. In fact, the misalignment of sales and marketing is the main reason behind stagnation or even decline in revenue.

Defining MQLs & SQLs: Key to Engaging Prospects throughout the Entire Customer Lifecycle

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As in other areas of life, success in business depends on knowing how to seize the right moment: you must be able to recognise when a prospect is ready to talk to your sales team.

Grow with HubSpot: How to Optimise Marketing and Sales for Faster Growth?

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Marketers today have more than 7,000 martech solutions at their disposal – HubSpot is just one of the many platforms that can help you optimise your sales and marketing efforts. But as the only HubSpot Platinum Solutions Partner in the region, we swear by using HubSpot both for ourselves and for our clients.