Actuado Blog

All you need to know about inbound marketing and technological booms.

Elevate your CTAs with videos in HubSpot

In digital marketing, video is still king when it comes to content. It's engaging, captivating, and has the power to convey messages in a way that text alone cannot. Recognizing the importance of video content, HubSpot is introducing an exciting new feature: video CTAs! Whether you're a seasoned marketer or just starting out, this feature opens up new possibilities to create compelling striking calls to action that will boost your website engagement and drive conversions.

Why Video Is a Key Marketing and Sales Tool

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Video is an extremely effective way to communicate with customers. Many B2B companies know this well and are already successfully incorporating video content into their marketing activities. Fewer companies know how to use video effectively in sales, and here lies a lot of potential.

Using Video on LinkedIn to Engage Your Audience

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Video content has been a constant trend in recent years and is expected to continue growing. On average, people watch 16 hours of online video per week an increase of a 52% in the last 2 years. In the wake of the Covid-19 pandemic, consumers are turning to online video even more; to cope while social distancing.

Using Video in a Contactless World

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Video consumption has reached an all-time high and continues to rise. This trend has undoubtedly been reinforced by the stay-at-home measures that have led to a surge in overall media consumption, and since video is the preferred medium, it certainly deserves more attention in the B2B world.

Recently, Actuado hosted a webinar on the topic of using video in marketing, sales, and customer service. Our guest speaker was Yaniv Siegel, Strategic Partner Manager at Vidyard, a leading global platform for hosting, creating, sharing, and tracking the impact of personalised video.

If you want to be inspired to start creating videos right away, this is the perfect webinar, so go ahead and watch the recording. Or, if you’re one of those people who still prefer reading, scroll on and read the key takeaways.