Actuado Blog

All you need to know about inbound marketing and technological booms.

What Is the Buyer’s Journey and Its Three Stages

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When we’re in the process of buying something, each of us goes on a so-called buyer's journey. First we have to find out what we really want. How would we define the problem or challenge we are facing? Once we find this out, we start looking for possible solutions, something that would help us to solve the problem successfully. Finally, from the set of possible solutions (be it products or services), we choose the one we think is most suitable for us.

What Are Personas and How to Create Them?

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Personas are one of the five pillars of inbound marketing. They are representations of our ideal customers based on research, internal analysis, and experience with existing customers. They are a kind of link between the content we create and the audience we address with that content.

Best Practices in Ecommerce Email Marketing

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Running an online business can have its disadvantages. One of the biggest challenges is the lack of face-to-face interaction, which makes it difficult to build long-lasting relationships with customers. Email marketing is all about building relationships and one of the most effective ways to personalise communication with your buyer personas.

Using Video in a Contactless World

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Video consumption has reached an all-time high and continues to rise. This trend has undoubtedly been reinforced by the stay-at-home measures that have led to a surge in overall media consumption, and since video is the preferred medium, it certainly deserves more attention in the B2B world.

Recently, Actuado hosted a webinar on the topic of using video in marketing, sales, and customer service. Our guest speaker was Yaniv Siegel, Strategic Partner Manager at Vidyard, a leading global platform for hosting, creating, sharing, and tracking the impact of personalised video.

If you want to be inspired to start creating videos right away, this is the perfect webinar, so go ahead and watch the recording. Or, if you’re one of those people who still prefer reading, scroll on and read the key takeaways.

We Became the First HubSpot Platinum Solutions Partner in Slovenia

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Actuado has been a HubSpot Certified Partner for almost five years now. With the new achievement of moving up a tier – from HubSpot Gold Certified Partner to HubSpot Platinum Solutions Partner – we gained access to an even larger stack of HubSpot’s software, resources, and expert support.

Why Sales and Marketing Alignment is Crucial for Company Growth

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Lately we have talked a lot about the importance of sales and marketing working in unison. All too often we come across companies where these two departments are working past one another, and it’s a costly mistake – the lack of alignment between sales and marketing is setting businesses back more than a trillion dollars per year. In fact, the misalignment of sales and marketing is the main reason behind stagnation or even decline in revenue.