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Overwhelmed by data and metrics, but still trying to understand what actually makes your web and landing pages perform?Most marketing and sales teams today have no shortage of data. Page views, sessions, time on page, bounce rates, events, clicks. The challenge is rarely a lack of data — it’s knowing which data actually matters when it comes to lead quality and conversion.HubSpot has introduced a very practical upgrade to Lead Scoring that addresses exactly this problem. You can now identify and score high-impact pages using AI-powered conversion insights.
When was the last time you needed to quickly import a small contact list, but still had to go through a long, overly complex import process? Not a full CRM migration – just a simple file with a few columns and no associations. Until recently, even these basic imports required using the full Advanced import process.
If you manage social accounts in HubSpot, this is a small but useful update.Social settings have been simplified and moved to a single Accounts page.Previously, checking something as basic as which accounts were connected or expired often required clicking through multiple tabs. If publishing stopped, it was not always clear where to look first.That has now been streamlined.
Video is one of the most powerful content formats out there, but optimizing it for SEO, repurposing it into clips, and tracking performance across channels often requires juggling multiple tools. Well, not anymore.
HubSpot is evolving quickly. With over 200 updates announced at INBOUND 2025, the platform has taken a major leap forward. From new AI integrations to upgrades across CRM, Data Hub, and Marketing Hub, the scope of changes is significant.
At INBOUND 2025, HubSpot CEO Yamini Rangan called out what many teams have already been feeling: the old playbooks aren’t working anymore. Inbound marketing is being disrupted and it’s time for a refresh.