Video is one of the most powerful content formats out there, but optimizing it for SEO, repurposing it into clips, and tracking performance across channels often requires juggling multiple tools. Well, not anymore.
HubSpot has just rolled out a new set of video features designed to make it faster to publish search-optimized content, easier to manage video editing, and simpler to measure performance across channels.
Optimization
New options make it easier to improve video content:
- Rename video files to match the video title in one click (SEO boost!)
- Generate AI-powered meta tags, descriptions, and video chapters.
- Create and edit thumbnails directly in HubSpot or via an integration with Adobe Express.
Performance Insights
Six new reports have been introduced to help teams better understand how video content performs. They include:
- Total plays and unique viewers
- Retention charts and engagement by contact
- Cross-platform performance tracking for LinkedIn, YouTube, Instagram, Facebook, and more
Clips
A new Clips tab allows users to manage video projects in one place. Within this interface, users can:
- Save drafts
- Track rendering progress
- Edit or clone clips
Available for Professional and Enterprise tiers of Customer Platform, Content Hub, Marketing Hub, and Service Hub.
💡 If your team is creating video content, these updates mean less time switching tools and more time making videos that actually perform.
Get in touch
Need help with HubSpot? Feel free to send us an email to hubspot@actuado.com.
