Zapis je na voljo tudi v slovenščini
Consumer behavior has changed dramatically in recent years. Businesses were forced to accelerate the adoption of digital technologies, and as more and more consumer touchpoints move online, companies face the challenge of providing a consistent customer experience across a variety of channels.
In the absence of face-to-face meetings, companies are increasingly relying on email to communicate with prospects and customers. But the more emails we send, the pickier customers become about what content they find valuable and what content they find just annoying.
Zapis je na voljo tudi v slovenščini
You have probably heard of account-based marketing, it is not a new strategy, but it has gained popularity in recent years due to new technologies and the possibilities they offer. Actuado recently hosted a webinar (in Slovenian) where Jasna Suhadolc talked about what exactly account-based marketing is, who it is for and how to approach it.
Zapis je na voljo tudi v slovenščini
Video is an extremely effective way to communicate with customers. Many B2B companies know this well and are already successfully incorporating video content into their marketing activities. Fewer companies know how to use video effectively in sales, and here lies a lot of potential.
Zapis je na voljo tudi v slovenščini
Video content has been a constant trend in recent years and is expected to continue growing. On average, people watch 16 hours of online video per week – an increase of a 52% in the last 2 years. In the wake of the Covid-19 pandemic, consumers are turning to online video even more; to cope while social distancing.
Zapis je na voljo tudi v slovenščini
Running an online business can have its disadvantages. One of the biggest challenges is the lack of face-to-face interaction, which makes it difficult to build long-lasting relationships with customers. Email marketing is all about building relationships and one of the most effective ways to personalise communication with your buyer personas.
