Zapis je na voljo tudi v slovenščini
Consumer behavior has changed dramatically in recent years. Businesses were forced to accelerate the adoption of digital technologies, and as more and more consumer touchpoints move online, companies face the challenge of providing a consistent customer experience across a variety of channels.
Zapis je na voljo tudi v slovenščini
Running an online business can have its disadvantages. One of the biggest challenges is the lack of face-to-face interaction, which makes it difficult to build long-lasting relationships with customers. Email marketing is all about building relationships and one of the most effective ways to personalise communication with your buyer personas.
Zapis je na voljo tudi v slovenščini
Although some people declared it 'dead' already a decade ago, email remains one of the most important marketing tools in 2020. According to 2020 B2B Marketing Mix Report, email marketing is the most commonly used marketing tactic – a large majority (84%) of respondents said they have implemented it.