HubSpot is evolving quickly. With over 200 updates announced at INBOUND 2025, the platform has taken a major leap forward. From new AI integrations to upgrades across CRM, Data Hub, and Marketing Hub, the scope of changes is significant.
At INBOUND 2025, HubSpot CEO Yamini Rangan called out what many teams have already been feeling: the old playbooks aren’t working anymore. Inbound marketing is being disrupted and it’s time for a refresh.
It’s easy to miss an important social media comment or message, especially when notifications get buried or you’re switching between platforms just to stay on top of conversations. HubSpot’s new Social Inbox Notifications are here to change that.
Have you ever felt like defined objects didn’t quite match how your business operates? Maybe your sales team talks about Opportunities, not Deals. Or your non-profit organisation works with Donors, not Companies. That friction is now a thing of the past.
The summer slowdown is a great time to tackle the CRM cleanup you've been putting off. If you're a HubSpot user preparing to audit your properties, there's a small but meaningful update that can make the process easier: property exports now include two new columns, Last Updated Time and Source.
Ever wish your CRM could show different details depending on the type of record you're viewing? Now it can. HubSpot’s new conditional display logic, super admins can control which cards and tabs appear on CRM record pages,based on property values.