AI agents are becoming the new users of the CRM. They won’t click through dashboards or manually update records like we do today. They use APIs, understand context, and take action.
This week HubSpot's CPO & CTO Duncan Lennox wrote a blog post "Our Vision for Building an Open Ecosystem for the Agent Era" and if you haven't read it yet, you should.
HubSpot’s vision for the “agent era” makes one thing clear: CRM is evolving from a tool for humans into a platform for AI agents. And as a HubSpot Diamond Partner we feel this is exactly where the future is heading:
- unified customer data is key
- connected systems helps AI agents understand the context
- AI-ready processes enable collaboration between humans and AI agents
- open ecosystem that helps us build and connect AI agents
We know that AI is only as good as the data and context behind it. And building strong CRM and RevOps foundations means growing faster.
Full HubSpot article here.
Jasna is the founder of Actuado and a seasoned digital marketing expert with over two decades of experience. She began her career as a digital PR consultant, progressed to content marketing, and now focuses primarily on the digitalization of marketing, sales, and service. Her company, Actuado, is a HubSpot Diamond Solutions partner. She is passionate about new technologies and actively shares her knowledge as a guest professor, keynote speaker, and workshop facilitator. She is based in Slovenia and works internationally. Additionally, she authored "New opportunities of e-communication" (in Slovenian) and is a sought-after speaker at conferences and a frequent jury member at prestigious awards, including the Effie Awards and the IABC Gold Quill. She also served for an extended period on the Management Board of IABC EMENA.