When onboarding teams into HubSpot, one limitation came up surprisingly often: users could belong to multiple teams, but many routing and assignment mechanisms still relied mainly on the user’s primary team.
HubSpot is now addressing that limitation with a new private beta that allows users to become fully functional members of multiple teams.
In many organizations, especially matrixed or regional structures, users naturally belong to several teams at once.
Examples include:
Until now, secondary team memberships often created hidden operational friction. Because only the primary team was fully considered in many assignment scenarios, teams regularly encountered issues such as:
In HubSpot, teams are not just an organizational layer. They also influence:
That’s why limitations around primary vs secondary teams often became problematic in larger organizations with more complex operational structures.
With this beta, users can now operate as fully functional members across multiple teams instead of relying on a single primary team structure.
This simplifies:
For RevOps and SalesOps teams, this removes a layer of complexity that was often difficult to troubleshoot later.
If you are participating in the beta, it is worth reviewing your current team structure and user assignments.
In particular:
The feature is currently available as a private beta for Professional and Enterprise accounts.
#HubSpot #RevOps #SalesOps #CustomerOps #CRM #Actuado