Have you ever felt like defined objects didn’t quite match how your business operates? Maybe your sales team talks about Opportunities, not Deals. Or your non-profit organisation works with Donors, not Companies. That friction is now a thing of the past.
With HubSpot’s latest update, admins can now rename defined objects (Contacts, Companies, Deals, Tickets, and more) so the platform better reflects the language your organization uses.
Why it matters
This seemingly small change can have a big impact:
- Your CRM terminology matches your real-world processes
- Teams onboard faster because the system feels familiar
- Your internal language remains consistent with your external messaging.
A good CRM should adapt to the way your business works, not the other way around. This update brings HubSpot one step closer to that goal.
Get in touch
Need help with HubSpot? Feel free to send us an email to hubspot@actuado.com.
