Actuado Blog

All you need to know about inbound marketing and technological booms.

What Are Personas and How to Create Them?

Zapis je na voljo tudi v slovenščini

Personas are one of the five pillars of inbound marketing. They are representations of our ideal customers based on research, internal analysis, and experience with existing customers. They are a kind of link between the content we create and the audience we address with that content.