Campaign tracking with UTMs is crucial for measuring marketing performance, but it often comes with challenges like duplicate parameters and unclear campaign associations. HubSpot has recently addressed these pain points with two significant updates to its campaign tracking system.
Currently in public beta, this feature is open for teams to test out and experience a more unified approach to sales management.
The second update tackles the common frustration of duplicate UTMs. HubSpot now automatically generates UTMs with unique identifiers, preventing conflicts that typically arise when renaming campaigns or creating new ones. This solves the notorious "Campaign with this UTM already exists" error message that many marketers encounter.
✅ fewer manual errors when managing UTMs,
✅ improved data accuracy for consistent tracking,
✅ time savings for marketing teams.
If you’re already using HubSpot, these updates will make your workflows more efficient and your data more reliable. If you’re exploring tools to manage your campaigns, features like these show that HubSpot is designed with marketers in mind.
Need help navigating HubSpot’s campaign tools? Feel free to reach out by sending an email to hubspot@actuado.com.