Ever replying to a sales email and realizing you need to switch back to the CRM just to understand what is happening with the deal?
That workflow interruption is extremely common for sales teams working heavily from their inbox.
HubSpot recently introduced a new update to its Gmail extension that helps reduce that friction considerably.
Sales reps can now access deal context directly inside Gmail through the HubSpot sidebar, without needing to navigate back to the CRM.
The new experience surfaces key CRM information directly within the email thread.
Inside the HubSpot sidebar under “Deals on this email thread,” users can now see:
The goal is simple: provide enough context for reps to understand the situation and respond effectively without leaving their inbox.
For many sales teams, Gmail effectively becomes the primary workspace during the day.
The problem is that important deal information traditionally lives inside the CRM:
That forces reps into constant context switching between Gmail and HubSpot.
Even small interruptions repeated dozens of times per day can slow response times and reduce focus.
This update helps reduce that operational friction.
In practice, the feature allows reps to:
For teams managing large sales volumes, these workflow improvements can have a meaningful cumulative impact over time.
The feature depends on the deal being associated with the email thread.
If no association exists between the email conversation and the deal record, the contextual information will not appear automatically in the Gmail sidebar.
So maintaining proper CRM associations remains important for teams wanting to benefit fully from the feature.
This feature is currently in public beta and available across all Sales Hub tiers, including Free.
For sales teams spending most of their day inside Gmail, this is another example of HubSpot gradually bringing CRM workflows closer to where work already happens.