HubSpot Adds Colour Coding to Property Options

Written by Kristina Keber | March 21, 2025

HubSpot's latest feature brings a simple yet powerful visual element to data management – colour coding for property options. This small but impactful change transforms how teams interact with their data, making information processing more intuitive and efficient.
Sometimes you're not just looking at data, you're trying to spot something. A pattern. A blocker. A priority.

With HubSpot's latest update, you can now apply colours to property options, making it easier to scan, prioritise and act – without having to read every line. Our brains process colour faster than text. That little red dot? It grabs your attention before you've even read what it means.

Here's how it helps

🔴🟡🟢 You can highlight blockers, items in progress or completed tasks with a custom status property. This visual system allows you to instantly assess project status across multiple records at a glance.
🔥❄️ Your team can colour-code lead temperature so sales representatives can instantly spot hot vs. cold leads. This approach enables your team to prioritise outreach more effectively when warm prospects visually stand out in your dashboard.
📁 The feature allows you to tag lead or deal types with colour to quickly identify which category a record falls into. This creates a more intuitive classification system that reduces cognitive load when managing multiple categories.

A small change, but one that speeds up decision-making – especially when you're working with large data sets and need to spot trends or outliers quickly.

Limitations to note: This feature doesn't apply to pipeline stage properties (deal pipeline stage, contact lifecycle stage) and deal pipeline or ticket pipeline properties. The colours are also not carried over to sync properties.

Do you have any questions?

Need help navigating HubSpot’s tools and features? Feel free to reach out by sending an email to hubspot@actuado.com.
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