HubSpot’s new import flow for marketing events

Written by Kristina Keber | March 29, 2024

Managing contact information from marketing events presents a unique challenge, especially when it comes to integrating data from different platforms. HubSpot's latest update introduces a new import flow designed to streamline the process of gathering and managing event data in its CRM.

Benefits of the new import flow

This update simplifies the task of importing all your marketing event data directly into HubSpot. Whether it's online(virtual) events integrated with platforms like Eventbrite, Zoom or GoToWebinar, or non-integrated events, HubSpot has you covered. This development eliminates the need to switch between different services or merge data manually, providing a more efficient approach to handling event information.

Key benefits:

  • Centralized data management: Users can now access attendee information, performance metrics, and other event details in one place.
  • Enhanced list creation and reporting: The process of creating targeted lists and generating detailed reports from event data has been made easier, allowing for more effective follow-up strategies.
  • Integrated contact activities: Your marketing events are now easily integrated into your contacts' timeline activities in contact records.

Are you ready to upgrade your event management process? Let's get started and make it happen together! 🚀

Do you have any questions?

Send an email to hubspot@actuado.com.