Tired of chasing leads that go nowhere? You’re not alone. Many of us know the frustration of declining lead quality and longer sales cycles, often wondering how to better focus our efforts. HubSpot’s latest update to its advanced lead scoring tool aims to solve this by offering enhanced features that allow you to pinpoint high-potential leads more effectively.
What’s new?
- Flexible Score Builder
The new builder lets you create custom scoring criteria tailored to your business, based on lead behavior, campaign interactions, and demographic data. This customization helps you better define which leads align with your business goals.
- Scoring for Contacts and Companies
Now you can create scores for both individual contacts and entire companies, giving you a holistic view of your prospects.
- Engagement and Fit Scores
Distinguish between how engaged a lead is and how well they align with your ideal customer profile. This dual approach ensures that you focus on leads that are both interested and a good match.
- AI-Assisted Scoring (in Private Beta)
- Combine the power of AI with your data and intuition to identify top leads even more accurately.
- Score Decay Feature
Prioritise recent engagements by reducing the score of inactive leads over time. A page view from last week should count more than one from last year, right?
Tips for Getting Started
- Tailor Your Criteria
Clearly define what makes a lead valuable—whether it’s engagement level, company size, or industry—and use exclusions to keep your scoring focused.
- Reset Scores as Needed
If a lead isn’t progressing, reset their engagement score to zero through workflows to refocus your efforts.
With these advanced lead scoring features, HubSpot helps marketing and sales teams target the leads that are more likely to convert, optimizing your outreach efforts and conserving resources.
Do you have any questions?
We’re here to help you navigate these new features and optimise your lead scoring strategy. If you have any questions or need assistance with setup, please feel free to contact us at hubspot@actuado.com.