HubSpot 2025: What’s New and Why It Matters

Written by Kristina Keber | September 19, 2025

HubSpot is evolving quickly. With over 200 updates announced at INBOUND 2025, the platform has taken a major leap forward. From new AI integrations to upgrades across CRM, Data Hub, and Marketing Hub, the scope of changes is significant.

This pace of innovation is exciting, but it can also be overwhelming. That’s why we hosted a live post-INBOUND briefing to cut through the noise and help teams focus on what really matters.

Highlights from INBOUND 2025

Fresh from the INBOUND stage in San Francisco, our founder and CEO Jasna Suhadolc led a session unpacking the updates that stand to make the most meaningful impact for marketing, sales, and service teams. Here’s what we covered:

  • The new LOOP playbook transforming growth strategies
  • Smarter CRM and Data Hub capabilities
  • AI-powered tools like Breeze designed to help teams work faster and smarter
  • Why these changes matter and how they can impact your day-to-day work

The full session is now available to watch on demand.
If you’re looking to make sense of HubSpot’s latest updates and what they mean for your team, you can access the recording here:

👉 Watch: HubSpot 2025 – What’s New and Why It Matters

Watch the recording to get up to speed with HubSpot’s latest innovations and assess which ones could make a difference for your team.